Posts Tagged ‘google’

Google Launches New Options for Goals in AdWords

Wednesday, June 30, 2010 3:13 No Comments

Google has released three new options for advertiser goals in the AdWords opportunities tab. These are:
1. Maintain or Decrease Cost – Identify ideas that might help you maintain or decrease your current spend.
2. Increase Traffic – Identify ideas that can help you get more traffic at varying cost levels.
3. Balance Cost [...]

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What’s More Important in Search? Freshness or Quality?

Monday, June 28, 2010 4:32 No Comments

It’s been a while since we looked at one of the Google Q&A webmaster videos that Matt Cutts does, but I found this recent one particularly interesting, considering the emphasis that has been put on freshness in search engines lately.
The user question in this particular video says:

Some people are under the impression [...]

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Google Makes Sitelinks Available in All AdWords Campaigns

Friday, June 25, 2010 4:42 No Comments

Google has launched Ad Sitelinks for all AdWords campaigns. The feature was made available late last year for advertisers’ top performing ads, but is now available via a one-line format for all campaigns.
Google says advertisers who have used the format in the past have experienced big gains, and have boosted clickthrough rates [...]

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Google Launches Page Speed for Ads

Friday, June 11, 2010 3:24 No Comments

Today, Google launched Page Speed for Ads. This is an extension of the Page Speed web performance tool the company open sourced last year.
When you analyze a page with the Page Speed tool, it will display suggestions that you can use to make your page faster. The difference is that [...]

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Google Does Bing Imitation With Background Images

Friday, June 11, 2010 3:23 No Comments

We’ll admit right here: you probably already have a very good idea what this article’s about.  But if you don’t, please visit Google.com and take in whatever desert or field of flowers is on display as a background image.  And now consider yourself up to speed on the fact that Google’s [...]

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