SEO India, SEO Consultant

Google has released three new options for advertiser goals in the AdWords opportunities tab. These are:
1. Maintain or Decrease Cost – Identify ideas that might help you maintain or decrease your current spend.
2. Increase Traffic – Identify ideas that can help you get more traffic at varying cost levels.
3. Balance Cost [...]

Google has launched Ad Sitelinks for all AdWords campaigns. The feature was made available late last year for advertisers’ top performing ads, but is now available via a one-line format for all campaigns.
Google says advertisers who have used the format in the past have experienced big gains, and have boosted clickthrough rates [...]

Today Google introduced AdWords Campaign Experiments (ACE), a tool designed to optimize AdWords accounts by letting advertisers test and measure changes to keywords, bids, ad groups, and placements.
“In the past, the most common way to measure how changes to your account affected your campaign performance was to measure how the campaign [...]

Google has made some changes to the way ads shown to Gmail users are selected. If you use the service, you have probably noticed that Google often shows ads that are somehow related to the content of whatever piece of email you are currently reading. If you have noticed this, you have probably also noticed [...]