Posts Tagged ‘Advertising’
Google Introduces AdWords Campaign Experiments
Wednesday, June 9, 2010 3:23 No CommentsToday Google introduced AdWords Campaign Experiments (ACE), a tool designed to optimize AdWords accounts by letting advertisers test and measure changes to keywords, bids, ad groups, and placements.
“In the past, the most common way to measure how changes to your account affected your campaign performance was to measure how the campaign [...]
Google Reveals AdSense Revenue Share
Tuesday, May 25, 2010 5:49 No CommentsGoogle has finally decided to disclose the revenue share for AdSense – or at least part of AdSense. They’ve revealed the percentages for AdSense for Content and AdSense for Search, but are remaining mum on some of the other offerings. Still, content and search are the two biggies.
The company says this is an effort to [...]
Google Turns to Your Past Emails to Make Ads More Relevant
Thursday, January 21, 2010 13:01 No CommentsGoogle has made some changes to the way ads shown to Gmail users are selected. If you use the service, you have probably noticed that Google often shows ads that are somehow related to the content of whatever piece of email you are currently reading. If you have noticed this, you have probably also noticed [...]
Newspaper Websites Pull In 70 Million Visitors In June
Thursday, August 6, 2009 13:04 No CommentsNewspaper websites attracted more than 70.3 million unique visitors in June, reaching 35.9 percent of all Internet users, according to a custom report by Nielsen Online for the Newspaper Association of America.
News paper website visitors viewed 3.5 billion page views during the month, spending 2.7 billion minutes browsing the sites in more than 597 million [...]