Common mistakes to avoid during SEO
Wednesday, December 21, 2011 0:29SEO is extremely challenging. There are a number of mistakes that can be made, which might be seemingly small but would adversely affect the effectiveness of SEO. The most common mistakes that are made are with respect to tags, content and backlinks.
Tags – Keyword, Abstract, Description and Title tags must be handled very carefully. Using irrelevant keywords is considered to be spamming. Avoid repetition of keywords and there shouldn’t be more than 20 keywords in a keyword tag. Abstract Tags are quite similar to Keyword tags. It is used to increase keyword density in Meta tags. However, the Abstract tag must not be overloaded with the keyword. In search engines, the sentence that is featured is the Meta description tag. Hence, this should target the keywords. The description that the visitors see on the browser is the Title tag. It should be different for every page.
Content – In an attempt to increase keyword density, the quality of content is compromised, which would adversely affect future search listings of the website or webpage.
Backlinks – People are under the impression that only the quantity of backlinks matter. However, quality also matter, Excessive number of backlinks and low quality can lead to de-indexing of a website in extreme cases.