What’s More Important in Search? Freshness or Quality?
Monday, June 28, 2010 4:32It’s been a while since we looked at one of the Google Q&A webmaster videos that Matt Cutts does, but I found this recent one particularly interesting, considering the emphasis that has been put on freshness in search engines lately.
The user question in this particular video says:
Some people are under the impression that blogs are good for SEO only if they’re updated frequently. How much does frequency play into PageRank for blogs & other dynamic sites? Isn’t the content more important than the simple # of posts per day/week?
Matt’s response is that it is indeed much more important to have quality content, but frequency can be a nice thing to have for the users.
Essentially, if you post more frequently, people have more of a reason to keep coming back. That can be good for page views. However, as Matt says…
“Whenever you’re thinking about search engines, it’s much, much, much more important to think about the quality of your content. For example, on my blog, I don’t post every day. Sometimes I don’t post every week. But I try to make sure that each post has something useful about it…”
Matt implies that you’ll be better off in terms of search, if you wait until you can deliver some value to a post, rather than just crank stuff out that isn’t that much different than stuff that’s already out there. This strategy is likely to attract a lot more links, he says.